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programmatic
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The leading global provider of software for digital-out-of-home (DOOH), Vistar Media, is introducing programmatic capabilities locally. Currently in beta with Omnicom Media Group and Acquire,...
AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and...
This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of...
Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the...
Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic...
Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running...
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...