Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts...
programmatic
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and...