Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the...
programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the...
Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic...
Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running...
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts...
Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new...
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire...