US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...
targeting
HP is using The Trade Desk’s UID2 product to improve targeting for CTV buys in a way that passes the...
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers....
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the...
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see...
Disney has its hands full bringing Hulu's ad targeting products onto Disney+. It takes time to migrate less conventional ad...
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...
Advertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes,...