Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There? Yahoo (which is back, in case...
targeting
With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is...
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper...
Meta will remove several detailed targeting options Jan. 19, 2022, related to topics that people may perceive as sensitive. Vice...
Dow Jones, the parent company of titles including Barron's and The Wall Street Journal, is using artificial intelligence to power...
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new...
Industry giant IPG has unveiled the holding group's new identity solution, Kinesso Intelligent Identity, or Kii, an offering it hopes...
Alex Chatfield, VP, Marketplace Development, Xandr Once upon a time, desktop display advertising was the central way for brands to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Theory Ad tech is on fire. AdTheorent is...