YouTube Expands Stories; Facebook Considered Selling User Data

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Sell Me A Story

YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creators redirect to their Instagram Stories, the video platform is offering more users a way to engage with their audiences in the unpolished format that has become wildly popular on social media, TechCrunch reports. More. Related: YouTube isn’t the only place Google is adopting Stories; Google launched AMP stories at the beginning of the year for publishers. Read about it on AdExchanger.

Behind The Curtain

Facebook considered charging advertisers for access to user data between 2012 and 2014, in direct opposition to its business philosophy, according to previously redacted court documents reviewed by The Wall Street Journal. Facebook has long denied that it sells user data, but internal emails reveal executives discussed doing exactly that, with one unidentified employee suggesting shutting down data access for apps that don’t spend at least $250,000 per year. “We were trying to figure out how to build a sustainable business,” a Facebook spokeswoman said. “We had a lot of internal conversations about how we could do this.” The documents come from a lawsuit filed against Facebook by app developer Six4Three in 2015, alleging anticompetitive data policies. British lawmaker Damian Collins plans to release the rest of the documents from the case next week. More.