<p>Alphabet's revenue rose 19% YoY to $38.9 billion in Q2. Read the release. Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY. Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion. Impressions across Google<span class="more-link">... <span>Continue reading</span> »</span></p>
<p>The post <a rel="nofollow" href="https://adexchanger.com/online-advertising/googles-q2-ad-revenue-hits-32-6b/">Google's Q2 Ad Revenue Hits $32.6B</a> appeared first on <a rel="nofollow" href="https://adexchanger.com">AdExchanger</a>.</p><img src="http://feeds.feedburner.com/~r/ad-exchange-news/~4/Lv2bdIp3GQk" height="1" width="1" alt="" />
Alphabet’s revenue rose 19% YoY to $38.9 billion in Q2.
Much of that came from Google of course, whose ad revenue hit $32.6 billion in Q2, up 16% YoY.
Within the ad revenue category, Google network member revenues, which includes programmatic display and video, grew 9% to $5.3 billion.
Impressions across Google network members increased 11% YoY but was flat quarter over quarter, and cost-per-impressions declined 1% YoY but increased 5% sequentially.
Meanwhile, revenue for Google-owned sites, including search and YouTube, rose 18% YoY to $27.3 billion.
Paid clicks on Google properties rose 28% YoY and 6% sequentially. But cost-per-clicks declined 11% YoY and declined 1% sequentially.
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