Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site...
Analytics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price?...
Last week, the French data watchdog--Commission Nationale de l'informatique et des libert?s (CNIL)--ordered three French websites to stop using audience...
Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage...
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite...