Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
Attribution
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced...
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide...
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money...
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Facebook marketer Rok Hladnik awoke last Thursday to discover that more than half of the 140 Facebook ad accounts he...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic...