“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Attribution
Facebook marketer Rok Hladnik awoke last Thursday to discover that more than half of the 140 Facebook ad accounts he...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the...
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for...
Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase...