Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
Data
With industries and legal systems increasingly siding with users when it comes to control over their personal data and how...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a...
Analytics firm AppsFlyer introduced OpenAI's ChatGPT within its data clean room capabilities, the company announced today. This means ecommerce, retail...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to...
Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific...