The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That...
Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful...
This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....