In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with...
Data
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful...
This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For Something? Breaking into the search engine category...