After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at...
measurement
Crackle Plus touted $ 2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup...
Dubbed Unilever Compass is the multinational's new fully integrated strategy to become a global sustainability leader. The company's new corporate...
After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly...
Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she...
LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations. The...
Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to...