Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
measurement
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into...
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
There’s no rest for direct-to-consumer mattress marketers.“We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed...
Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday.Carousels, which...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...