"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
measurement
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into...
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
There’s no rest for direct-to-consumer mattress marketers.“We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed...
Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday.Carousels, which...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...
Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....
Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on...