Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s...
mobile
Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount.The monster round,...
Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading...
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic.“There’s a lack...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Verve’s big bet on programmatic video last year doesn’t appear to be panning out.This week, less than one year after...
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
Jason Lapp, a longtime WPP and Kantar executive, is taking over as CEO of Kiip.Last Friday, a grand jury indicted...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...