Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on...
mobile
There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek...
Breaking into the China market requires feet on the ground painstakingly building direct relationships with local players, a fair amount...
AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid...
Ericsson is taking the wraps off its DMP for telcos.On Thursday, the Swedish networking giant announced the global launch of...
Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday.The round...
Messenger hopes to insinuate itself deeper within the customer journey.On Tuesday, Facebook released a closed beta test of a customer...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...