Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly...
performance
Content's role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch...
As this series comes to a close, the desire to be aspirational--inspirational, even--rings hollow. For many, Black History Month is...
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade....
Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the...
Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are...
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive...