“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
performance
Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with...
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with...
Performance marketers don't have the luxury of not making the sale, so when business buyers and consumers migrated online during...
It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. For 2020,...
Every morning in my inbox, there are a dozen or so unsolicited offers from technology companies that promise to solve...
In planning for Black Friday 2020, there are things we know and things we don't know. But one of the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....