HYPER Media, New Zealand’s largest retail digital out of home (DOOH) media owner, has announced new partnership with Vistar Media,...
programmatic
While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV...
Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA)...
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter...