Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads...
programmatic
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t...
As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a...
HYPER Media, New Zealand’s largest retail digital out of home (DOOH) media owner, has announced new partnership with Vistar Media,...
While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV...