A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...
Publishers
Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content...
Multiple threats to the ad tech industry make navigating forward complicated, writes Rob Beeler, Founder and CEO of Beeler.Tech. But...
Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the...
Digital media is undergoing rapid evolution. However, from CTV adoption to industry protocols around user privacy, growth and innovation tend...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly...
Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It's a significant improvement over FLoC,...