“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
Attribution
Attribution on Facebook ain’t what it used to be. The Facebook that enabled hundreds of creative versions, targeting variations and...
This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: “The power of data-driven attribution compels you!”...
The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big...
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers...