The mysterious exchange of people's online information starts with pen and paper. Contract negotiations between buy-and sell-side advertising platforms are...
Data
As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics...
This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Facebook filed comments on data portability with the Federal Trade Commission in advance of a public workshop on the matter,...
Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers...
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the...
Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better...
The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....