As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
Data
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...
In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this...
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo...
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...