Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
programmatic
NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an...
Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing...
IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $ 230 million is only the...
And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $ 230 million on...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early...
It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but...
After a tumultuous year for the ad-tech world, we're taking a look at what happened and how it'll affect the...
IAB New Zealand has launched its 2021 Programmatic Digital Out of Home Buyer’s Guide. The Guide comes in response to...