Streaming is the word for this year's upfront discussions, but big networks aren't yet opening up that highly valuable inventory...
programmatic
This article is sponsored by Xandr. As upfronts season approaches, programmatic guaranteed promises to play a major role in the...
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020...
Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an...
Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing...
IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $ 230 million is only the...
And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $ 230 million on...