Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by...
Data
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
Data privacy has been one of the hottest topics in digital advertising for the past five years. Despite all the...
Without data to back it up, sustainability in business feels more self-promotional than productive. Although more companies are promising to...
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The Great Data Lakes appeared first on...
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic...
Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil,...